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The Independent UK
The Independent UK
Helen Coffey

Are you being a ‘Jessica’? How the internet crowned the millennial version of the Karen

Noughties icon Jessica Simpson might not be best pleased to hear that her name is the ‘new Karen’ - (Getty)

Way back in 2020, the question was first floated on Reddit: if “Karen” was the derogatory name given to baby boomers and older Gen X women – usually white – who apparently stuck their noses into other people’s business and demanded to “see the manager” at the slightest provocation, what was the millennial equivalent?

Discourse rose and subsided online at various points over the intervening five years, with a spread of contenders mercilessly thrown to the wolves. Those whose names were in the firing line did their best to provide alternatives, but despite impassioned pleas for Ashley, Jennifer and even Lisa, one name has now emerged victorious. The modern “Karen” is officially – according to certain corners of the internet, at any rate – Jessica.

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