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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

Are you adorable enough for 2024? Why everyone in London is obsessed with dressing cute

The terrace of Somerset House on Wednesday (January 24) night was one sugar-covered, fluffy trimmed sight to indulge. 

The towering building was lit up pink. Rhubarb flavoured, petal filled drinks were passed around. And as for the guests — well, they were a veritable sea of all things adorable. Pikachu tees, strawberry knit beanies, lilac tutus and huge Hello Kitty phone cases (held as handbags) were de rigueur. It was the opening night of London’s seminal Cute exhibition, open from today, and it signaled something of a watershed moment of eye-watering clothes in the capital. Across town, Claudia Schiffer even brought an actual cat to the premiere of the film Argylle. 

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