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Inverse
Inverse
Entertainment
Dais Johnston

Are We Reaching A Watershed Moment For AI In Movies And TV?

Marvel Studios

It wasn’t too long ago that using AI in TV and movie productions was just a novelty. In 2023, Secret Invasion used AI art in its opening sequence, Damon Lindelof made a whole show about a nun fighting a massively popular AI, and Ethan Hunt fought an evil AI in Mission: Impossible — Dead Reckoning.

Now, two years later, AI has quickly evolved to a major player — and, possibly, competitor — in Hollywood. All of a sudden, updates are pouring out about AI playing a bigger role in the film and TV production. But is this the start of a trend or a new normal for how our media is made?

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