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The Conversation

Roman Pavlyuchenko, Lecturer in Marketing, University of Bath

Are we getting tired of superheroes? The evidence might surprise you

Marvel DC Captain America Disney Leo Tolstoy Entertainment Penguin

Superheroes are having a bumpy ride. Marvel, which gave the world Spider-Man and Captain America, is reeling from a string of disappointing film releases such as 2023’s The Marvels and 2025’s The Fantastic Four: First Steps. This has forced owners Disney to completely rethink their Marvel strategy just before the new Spider-Man and Avengers films hit cinemas later this year.

DC Comics, the creators of Batman and Superman, are vying to relaunch their own cinematic franchise, but leaving much to be desired if audience opinion is anything to go by. This places a big question mark over the success of the forthcoming Supergirl film.

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