Imagine you’re in line at your favourite bakery, deciding whether to have a doughnut or a tart. You weigh them up, the doughnut wins, and you settle on that.
By the time you’re at the front of the line, however, only tarts are left. So, you buy one.
These two decisions feel completely different. One involves deliberation based on our unique and personal preferences, while the other involves simply recognising and picking the only available option.
