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Digital Camera World
Digital Camera World
Rod Lawton

Are we already paying for "Free" AI photography? The hidden costs of generative AI laid bare

AI generated image of a photographer in a data center.

We’ve kind of got used to the idea that AI in photography is free, as more and more AI features are added to regular photo-editing software. But maybe this is just the first phase. Maybe this is a long-game business plan we’ve seen before, where we’re all drawn into something that’s ‘free’ until companies unveil their plans for monetising it and it’s too late for us to get out again.

So how long will it be before we have to start paying for Generative AI imaging technologies, how much will it cost and will it be worth it?

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