Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Comment
Dave Schilling

Are Trader Joe’s tote bags the last vestige of American soft power?

person carries trader joe's bag in new york
‘For those unaware, Trader Joe’s is an American grocery store chain known primarily for its affordable prices, whimsical tropical branding, and heart-attack-inducing parking lots.’ Photograph: Robert Nickelsberg/Alamy

There aren’t many escapes from the grim onslaught of terrible news these days. You can stare at a blank wall, obsessively count the hairs on your arm, or, in a true moment of desperation, ponder the state of global fashion. I prefer the last one. I love being on the cutting edge of style, peacocking out in the decaying slopfest that is our planet. A crisp, well-made suit is a cure for all manner of emotionally trying times. I relish being hyper-aware of the goings-on of fashion, so I was one of the first sorry souls to learn of the current global obsession with flimsy canvas Trader Joe’s shopping bags.

For those unaware, Trader Joe’s is an American grocery store chain known primarily for its affordable prices, whimsical tropical branding, and heart-attack-inducing parking lots – apparently designed to be small because the stores themselves are so tiny that they can’t justify more spaces. I don’t naturally see the use in swanning about with a tote bag promoting a demolition derby disguised as a market, but I’m not most people.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.