The Land Rover was first revealed in 1948 as a utility vehicle pitched at British farmers in the straitened era of post-war rationing. It was hard to imagine that the stripped down machine would ever become a luxury object of desire. With a body fashioned from war-surplus aluminium and practical considerations like all-wheel drive and power take-off points, the Series 1 Land Rover was rudimentary and rugged. Less is more.
