A 26-year-old woman moving to Silicon Valley for a tech job “can’t figure out what the hell to do with her style." The chief of staff to a Very Important Person in the Bay Area needs “a wardrobe that aligns with who she is professionally." A chief marketing officer at a $7.5 billion-valued company needs “a complete image revamp to give her more of an edge at work." These are some of the many client emails that arrive in Victoria Hitchcock’s inbox from women looking for help with simply getting dressed.
Hitchcock is not a regular image consultant for hire. The founder of Victoria Hitchcock Style specializes in helping high-powered women find what works for them, sartorially speaking. "I remember sitting in boardrooms and watching presentations from people at companies like Bank of America, Charles Schwab, and Sprint and thinking, 'God, these people are so brilliant, but they look horrible,’" she explains. "They're uncomfortable with this personal, holistic aspect of who they are, and don’t know how to dress themselves because of it.”
