Kendrick Lamar's fans were thrown into a state of confusion on Monday, 11 May 2026, when his most dominant visual assets abruptly vanished. Without warning or explanation, the record-breaking music videos for 'Not Like Us' and 'Luther' were scrubbed from YouTube.
The deletion prompted discussion on social media, with many wondering why the music videos were removed. However, they were re-uploaded hours later. This unexpected move has left the industry and fans alike questioning the strategy behind sacrificing hundreds of millions of views for a fresh start.
