Husqvarna has been around long enough to prove it knows how to build a proper off-road bike. It’s a brand that started in Sweden making rifles, turned to motorcycles in the early 1900s, and then built its reputation racing motocross and enduro. Today, Husqvarna sits under KTM, and while that’s kept the brand alive, it also ties its fate to KTM’s recent financial rollercoaster.
By late 2024, KTM was carrying close to three billion euros of debt, which forced an insolvency filing and froze production in Austria. By early 2025, the number was still around 1.6 billion. Without Bajaj Auto stepping in with nearly 800 million euros in lifeline money, the whole Pierer Mobility group—KTM, Husqvarna, and GasGas—could have gone dark.
Even now, KTM still owes more than 750 million euros, so it’s clear that every bike Husqvarna sells matters more than ever.
