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The Conversation
The Conversation
Meg Elkins, Senior Lecturer with School of Economics, Finance and Marketing and Behavioural Business Lab Member, RMIT University

Are nudges sinister psychological tricks? Or are they useless? Actually they are neither

Cass Sunstein Richard Thaler Economics Daily Telegraph
Shutterstock

Nudging – the idea that simple changes to how a choice is presented can lead people to make better decisions – has been one of the most popular ideas to emerge from economics in the past two decades.

But nudging is now under attack, entangled in the bitter partisan dispute over pandemic policy responses.

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