

We’ve all come to know the name Andrew Tate: the men’s rights activist peddling extremist and blatantly misogynistic views to millions of impressionable young men. Despite his extremely large audience, Tate’s ideologies can be easy to dismiss as radicalised ramblings reserved for those within fringe subcultures (like incels). However, with the rise of masculinity influencers and “manosphere” content hitting the mainstream, sexism is becoming a whole lot more palatable. Well, at least for those engaging with masculinity-based content online.