In urban India, pet parenting has come a long way from just providing food and vaccinations to pets. Dog bakeries, birthday parties, spa treatments, and designer clothes are just a few examples of how dogs are being treated like family members or even royalty. But with this rising trend comes one question: Are Indian pet parents overspending on their dogs?
For many young working professionals and nuclear families, pets are more than just companions. They fill a void. Spending on them becomes less of an issue, as they are essentially children in fur.