Gone are the days when holiday stays and private members' clubs were mere status symbols. While they still retain their exclusiveness by way of sophisticated interiors, good food, and by-invite-only experiences, the growing popularity of these contemporary lifestyle destinations lies more in their sense of culture.
It is a shift that is instantly tangible in the vision of many of the world's best design hotels, where travel isn't just an opportunity to tick countries off a bucket list, but also provides room for visitors to engage with local crafts, traditions, and nature. A similar pattern can be seen as the trigger behind the ongoing members-only clubs revival, too. Here, their lively rooms offer guests an alternative, and inherently social, way of being part of their chosen cities, along with the perks that comes with joining such coveted networks. It's experiences such as rotating exhibitions, film screenings, and artist Q&As; tastings, music events, and access to unconventionally aesthetic working spaces that are driving this concept forward.
