When you buy a bag of frozen chicken breasts or fish fillets, the frosty, opaque packaging makes it difficult to see exactly what you are getting. While this packaging is necessary to protect the meat, it can also hide a variety of processing defects and quality issues. Food producers can use the bag to obscure problems that would be immediately obvious if the product were sold fresh. This leaves consumers in the dark about the true quality and value of their purchase until they open the bag at home.
