Annuities are having a moment, to the tune of $105 billion in sales for the first quarter of 2025. It’s the sixth consecutive quarter in which sales topped $100 billion.
This record-setting growth in annuities comes during a three-month period that is typically slow for the annuity industry. While January saw sales dip at a rate not seen in a couple of years, sales picked up in February and March. The increase in sales has been driven by fear and uncertainty about the economy and interest rates that are still favorable for this type of product, says Keith Golembiewski, director of annuity research at LIMRA, the trade association for annuities.
