Arch Manning hasn’t even played a single down at the University of Texas yet, but he’s already one of the most marketable college athletes in the country.
Manning has the second-highest name, image, likeness (NIL) valuation in the U.S. in 2023, according to On3.com, a company that utilizes data and technology to evaluate athlete market values and create “a more efficient marketplace,” according to its website.
Manning has an estimated NIL valuation of $3.8 million, trailing only Bronny James ($12.6 million), the son of NBA star LeBron James.
Manning is ranked above the likes of LSU gymnast Livvy Dunne ($3.3 million), USC quarterback Caleb Williams ($2.6 million), CU Buffs QB Shedeur Sanders ($1.6 million) and Ohio State receiver Marvin Harrison Jr. ($1.3 million).
Arch is the grandson of former NFL quarterback Archie Manning and the son of Cooper Manning, who had his football career cut short in college by spinal stenosis. Arch was a star high school QB at Isidore Newman in Louisiana, breaking passing records that were previously held by his uncles, Peyton and Eli. Arch is now set to join the Longhorns this fall.
Because the NFL requires prospects to be at least three years removed from high school, the earliest Arch could declare for the NFL draft is 2026. He will have plenty of opportunities to get paid before potentially going pro, though, thanks to his NIL possibilities.
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