Outdoor clothing giant Arc'teryx is facing a fierce backlash after partnering with Chinese artist Cai Guo-Qiang for a massive fireworks show in the Himalayas over the weekend. The spectacle, titled Rising Dragon, was billed as a bold artistic statement, but it has instead ignited national fury.
Critics accuse the brand and artist of endangering the fragile Himalayan plateau ecosystem and showing disregard for cultural traditions in the Xizang region. Chinese authorities have now opened an official investigation, while online campaigns calling for boycotts of Arc'teryx are gaining momentum.
