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The Guardian - UK
The Guardian - UK
Sport
Jonathan Liew

Aramco cricket deal again proves sport will ignore reality for revenue

Netherlands' Scott Edwards smiles after he attempted a run out against UAE during their T20 World Cup Cricket match in Geelong, Australia, Sunday, Oct. 16, 2022.
Saudi Arabia’s Aramco has its name on the stumps – and recycling machines – at the T20 World Cup. Photograph: Asanka Brendon Ratnayake/AP

Three years ago, Aramco, the oil giant predominantly owned by the Saudi royal family, underwent a subtle rebrand. And subtle is the operative word here: the company’s distinctive logo, a white star on a blue and green background, remained in place. But somehow the blue was rendered just a little bluer, the green just a little greener, the typeface softened into grey lowercase, the word “Saudi” and the Arabic script above it quietly removed.

This was the logo upon which Sam Curran stood as he prepared to bowl for England against Pakistan in their final Twenty20 World Cup warm-up on Monday, a little heap of sawdust at his feet. At the boundary’s edge, a band of Aramco billboards – blue as blue as the sky, green as green as life – flickered into the Brisbane night. Curran examined the ball in his hands, launched into his hop-skip approach and fixed his gaze on a set of Aramco-branded stumps about 40 yards away.

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