Back in May, 2023, the Emilia Romagna region was devastated by heavy rains which caused unprecedented flooding. According to reports, close to eight inches of rain poured down on the region in just 36 hours, an amount that would otherwise accumulate over a six-month period. Needless to say, the consequences were dire, 36,000 people left homeless and two people having lost their lives.
The Emilia Romagna region is referred to as Italy's Motor Valley, as it's home to car and motorcycle manufacturers like Ducati, Ferrari, Energica, and many others. As such, the outpouring of support from the automotive industry has greatly helped the region get back on its feet. One of the latest to extend support is none other than world-renowned Japanese helmet brand Arai and its Italian distributor BER Racing. The two are now conducting a fundraising campaign wherein 100-percent of all proceeds will go to the flood victims of the region.
