The Apprentice star Rochelle Anthony blasted the BBC hours before missing out on the show's big prize last night.
Rochelle claims the corporation 'did her dirty' in regards to pictures taken of her for the long-running series - even sharing her own snaps rather than the show's official promotional snaps.
Rochelle, who refers to herself as 'the Kim Kardashian of the business world', was one of the two female finalists during this year's final of The Apprentice, which saw Marnie Swindells, 28, crowned the winner and receive a £250,000 investment from Lord Sugar.