The Apprentice star Rochelle Anthony blasted the BBC hours before missing out on the show's big prize last night.
Rochelle claims the corporation 'did her dirty' in regards to pictures taken of her for the long-running series - even sharing her own snaps rather than the show's official promotional snaps.
Rochelle, who refers to herself as 'the Kim Kardashian of the business world', was one of the two female finalists during this year's final of The Apprentice, which saw Marnie Swindells, 28, crowned the winner and receive a £250,000 investment from Lord Sugar.
Before the tense final aired on BBC One, eventual winner Marnie took to her Instagram page to share a lengthy message alongside a snap of herself and Rochelle posing during a promotional shoot for the series.
Lord Sugar's new business partner wrote: "Just two women gunning for a better life.
"We may be in competition in this moment, but the truth is, I'm in awe of Rochelle. I look at everything she has achieved as a mum, a business owner and most importantly as a woman and I can't help but admire her.
"We haven't always agreed and you saw us tussle it out a few times in the show but that's just testament to our fire. We both know what we want and are willing to fight for it - you can't hate us for that!
"Of all of the candidates, I see most of myself in Rochelle - the graft, the urgency and the willingness to do whatever it takes and I can't wait to share this arena with her tommorow!
"We started this journey together, lets finish it together. My day one - let's do this!"
Runner-up Rochelle liked the post from her co-star but added a savage message, writing: "Also these pics did us dirty hahahah. I'll upload the ones off my cam xx."
In another comment, The Apprentice star added: "The BBC one made it look like a whole new outfit."
Last year's finalist Stephanie Affleck seemingly agreed, replying to Rochelle's comments: "Mate, what they do with their imagery is absolute f***ery, had me looking like super Nanny!"
In the final episode of the 2023 series, Marnie and Rochelle were tasked with creating a new brand for their company, producing a digital billboard, directing and editing a television advert and designing a metaverse.
They then pitched it all to Lord Sugar and industry experts at a black-tie event.
Rochelle, who is the owner of a hair salon and also runs a 'hair academy' in her home county of Bedfordshire, was confirmed as this year's runner-up when Lord Sugar announced his intention to invest in Marnie's plans to open a boxing gym.
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