Time is running out for British holidaymakers who want to beat a steep price rise for entering the United States as the cost of ESTA (Electronic System for Travel Authorisation) will jump from $21 (£16) to $40 (£30) per person from 30 September 2025, the most significant increase since the programme began offering free applications in 2008.
The nearly 90 per cent rise affects millions of UK citizens who use the Visa Waiver Programme to visit America for holidays, business trips, or family reunions. The programme permits stays of up to 90 days without requiring a traditional visa. Anyone who submits and pays for their application before 29 September will still secure the current lower rate.
