A TV battle for your heart, mind and money begins shortly with the arrival of AppleTV+ on Friday, and Disney+ on Nov. 12. But before we get to all that, let's first pause to reflect on the breathtaking enormity of what is about to happen.
Never before has so much TV arrived in such quantity: Hundreds of hours! Hours of new shows immediately! Jennifer Aniston, Steve Carrell, Reese Witherspoon!
But this TV multitude also poses questions, both practical and existential. Of the latter, how much TV is too much TV? We're about to find out, and how. The practical questions essentially ask themselves. Will viewers _ you _ want to spend an extra five or six bucks a month for all this? And if you do, does that mean you'll cancel your Netflix subscription, making this impending battle a sort of high-stakes zero sum game that could put the world's largest streaming service at risk? How about Amazon Prime and Hulu? With many millions of subscribers, they're not exactly chicken feed either.
