Apple is set to host its highly anticipated “Surprise and shine” iPhone event on Wednesday, September 9, with the company expected to unveil its first foldable iPhone, the iPhone 18 Pro and iPhone 18 Pro Max, and potentially new Apple Watch and AirPods models.
The event will begin at 10 a.m. PDT / 1 p.m. EDT, giving Apple fans across the US and Canada a chance to watch the company's biggest product announcement of the year live. The event will also mark new Apple CEO John Ternus’ first major product launch since taking over from Tim Cook.