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Jabran Kundi

Apple’s New CEO Heads Into Its Launch Event With a China Problem Tim Cook Never Faced

Apple Tim Cook John Ternus Xiaomi Huawei China AAPL Ivan Lam Services

Apple’s (AAPL) rivals in China are not waiting for it to make the first move. Just days before Apple's anticipated debut of its first foldable iPhone at its Sept. 9 event, Huawei and Xiaomi (XIACF) rolled out premium foldable devices of their own.

The timing gives both companies a chance to grab attention before Apple’s launch. Huawei is launching the Mate XT 2, a trifold device that packs a phone and a tablet-sized screen into one body, while Xiaomi is close behind with the Xiaomi 18 Fold, a passport-style handset that looks a lot like what Apple is expected to show. So, both companies are trying to enter the high-end foldable market before Apple arrives.

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