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MarketBeat
MarketBeat
Business
Sam Quirke

Apple’s Earnings Setup Puts Its Record Rally and AI Patience to the Test

Apple Inc. (NASDAQ: AAPL) heads into its earnings report this Thursday, July 30, in a position almost nobody would have predicted a few months ago. While much of the technology sector has been battered by recent AI expenditure volatility, Apple has been setting record highs after record highs. And, according to some on Wall Street at least, this run is far from over.

Bank of America recently reiterated its Buy rating and $380 price target, and made clear it expects a strong beat when the company reports after the bell on Thursday. For a stock that’s already gained nearly 20% over the past month alone, and is currently trading near all-time highs, that's a bold call, and it sets up a very interesting question for investors to ponder.

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