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Tom’s Guide
Tom’s Guide
Technology
Mark Spoonauer

Apple's Craig Federighi on Siri AI: 'We see Siri not as a separate chatbot, an unintegrated place you go and chitchat, but rather as an integral but conversational tool'

Craig Federighi at WWDC 2026.

About a year ago, I spoke with Apple's Craig Federighi after the WWDC 2025 keynote to discuss the Siri delay, and at the time, the senior vice president of software engineering seemed adamant that Apple was not interested in building a chatbot.

"Apple didn't want to send users off into some chat experience in order to get things done," Federighi told me. "We were very clear this wasn't about us building a chatbot. We want to bring intelligence deeply integrated into the experience of all of our platforms."

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