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TechRadar
Alex Blake

Apple’s app subscription bundles are too rigid and inflexible — here's how I'd overhaul them if I were CEO-to-be John Ternus

A person using a Mac with Final Cut Pro.

There used to be a time when you’d buy an Apple app by paying for it once and never again. Then along came the idea of app subscriptions, and slowly but surely, Apple has started selling more and more of its software products through recurring payments. From iCloud+ to Apple TV, there are many ways to spend your cash on Apple’s wares on an ongoing basis.

Today, Apple flogs bundles of its own apps to its users, with Apple One in particular offering a cluster of apps for a single monthly price. And Apple hasn’t stopped there, with the Creator Studio package being introduced a few months ago for users of its artistic apps.

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