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AAP
AAP
Business
Adrian Black

Apples and oranges: watchdog's comparison site warning

Trying to work out if price comparison sites are genuine is like comparing apples and oranges. (Melanie Foster/AAP PHOTOS)

Australians hunting bargains on comparison websites risk being duped by sites that only offer a selection of preferred providers.

The corporate watchdog has issued a warning after launching multiple court actions against websites for allegedly misleading consumers about the range of financial services and products on offer and, in some cases, promoting multiple leads from a single brand.

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