The crypto industry has long sought a “killer app” to bring blockchains into the financial mainstream and, in stablecoins, it may have found one. Banks and fintechs are rapidly adopting stablecoins—digital tokens pegged to the value of the dollar—and now Big Tech firms are poised to do the same. According to sources familiar with the matter, Apple, X, Airbnb, and Google are all holding early conversations with crypto firms about integrating stablecoins.
The sources, who spoke with Fortune on the condition of anonymity to discuss private business conversations, said the firms view adoption of the crypto assets as a means to lower transaction costs and optimize cross-border payments.
