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TechRadar
Lance Ulanoff

Apple was right to 'pull' its cringey, odd, and unnecessary 'Convince your Parents to Get you a Mac' ad

13-inch MacBook Air in M4 in Sky Blue.

I get it. Parents confronted with the exorbitant cost of a college education and the possibility that their progeny will also need a new laptop are disinclined to spend $1,000 or more on a Mac when a Windows machine could be had for hundreds less.

I also know that the decision is not that obvious or straightforward. A Windows computer that costs $450 is in no way comparable to, say, a $999 MacBook Air. That, I think, was the point of the nearly 8-minute-long YouTube ad Apple launched and then apparently made private within 24 hours (but other copies of it still exist – see below).

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