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The Conversation
The Conversation
Peter Koval, Associate Professor of Psychology, The University of Melbourne

Apple wants to know if you’re happy or sad as part of its latest software update. Who will this benefit?

Apple/screenshot

Apple’s iOS 17 operating system is expected to drop any day. The software update comes with several new features, including a tool for daily mood and emotion logging – a technique known to emotion researchers as “experience sampling”.

Although there are caveats, certain mental health studies have shown that regularly recording one’s feelings can be useful. However, given the vast amount of health data Apple already harvests from customers, why does it also want to record their subjective feelings? And how helpful might this be for users?

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