Mixed reality headsets are niche products, but the big problem for Apple Vision Pro is that it’s a niche within a niche. At its $3,499 starting price, you could buy seven Meta Quest 3 headsets at their launch MSRP, or 11 of the recently announced Quest 3S if you really wanted to make your buck go further.
Mixed reality sales have subsequently been sluggish for Apple, but the company isn’t ready to throw in the towel on the product category just yet. In the latest issue of his ‘Power On’ newsletter, Bloomberg’s Mark Gurman outlines the roadmap for Apple’s mixed reality headset over the next few years, as the company seeks to drive adoption of what it calls its spatial computers.
