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Technology
Stephen Warwick

Apple Vision Pro transforms company's most iconic store ahead of launch — New York's Fifth Avenue cube is getting a giant headset

Apple Vision Pro Fifth Avenue.

Ahead of the Apple Vision Pro in-store launch on February 2, the company’s most iconic brick-and-mortar outfit is getting a giant makeover to celebrate. 

Apple’s new spatial computing headset debuts on Friday, bringing the pre-order period to an end after nearly seven months of anticipation. While Apple Vision Pro is a niche product with a high price tag, Apple is clearly going all in on showing off the headset to the world, adorning its iconic Fifth Avenue store in New York City with a giant Vision Pro installation. 

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