When Apple released its first-ever VR headset this year bringing a $3,499 price tag in tow, the expectation was that it would be a niche product. Still, despite an early surge in sales in the early days of Apple Vision Pro, the headset's launch managed to underwhelm. This week, Apple analyst Ming-Chi Kuo reported that the company cut Vision Pro shipments by about 300,000 units and a 2025 refresh could be in jeopardy.
It's the latest hit to Vision Pro, and would be one of the first tangible indications that the headset is in trouble. Previously, there seemed to be a general lack of public interest related to Vision Pro, with YouTube videos about the device flopping and some stores reportedly selling only a few units a week. But what do declining sales figures and scarce enthusiasm mean for the future of Apple Vision Pro?
