
It’s the year of AI. Yet, if you watched the annual developer keynote of Apple, the world’s most influential and valuable tech giant, you could hardly tell.
At WWDC 2023, Apple raced through a string of what Tim Cook called some of the company’s “biggest announcements ever” in a presentation that lasted over two hours. It bid adieu to Intel chips in its computers once and for all, walked through the yearly OS updates for its half a dozen platforms like iOS 17 and macOS 14, and offered a peek inside a potential future beyond the iPhone with a pair of smart goggles.