The Apple Vision Pro represents the biggest launch for Apple since the Apple Watch because it's the first time Tim Cook has led the company into a new category in nearly a decade. Apple is not aiming to create one of the best VR headsets; it's trying to forge a new type of device that focuses on spatial computing.
I've gone hands-on with the Apple Vision Pro for a demo and I'm impressed with the sheer fidelity of the video pass-through experience, the intuitive eye and hand tracking and some of the early apps that give us a taste of mixed reality. But at $3,500 could the Vision Pro flop, or could it be the start of the next big thing?
