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Al Jazeera
Al Jazeera
Business

Apple unveils long-awaited AI strategy, partnership with OpenAI at WWDC

Apple OpenAI Tim Cook Elon Musk Google Microsoft
Apple CEO Tim Cook has partnered with OpenAI to integrate AI into its devices [Jeff Chiu/AP]

Apple has revealed a slew of new artificial intelligence-powered features backed by a partnership with OpenAI, as the iPhone maker battles perceptions that it is falling behind in the race to capitalise on the technology.

Apple executives including CEO Tim Cook unveiled “Apple Intelligence” on Monday during a nearly two-hour-long presentation at the company’s annual Worldwide Developers Conference in Cupertino, California.

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