Apple TV has a slightly unusual problem for a streaming service: It has some of the best TV on television, but not much else. That's not necessarily a bad thing. In fact, Apple has spent the past few years building one of the strongest original-programming libraries in streaming. "Severance," "The Morning Show," "Ted Lasso," "Slow Horses" and "The Studio" have helped make Apple TV a legitimate destination for prestige television. But try to use it as your only streaming service and the limitations become obvious.
There are relatively few movies and older shows compared with competitors, and the service's live TV offerings are limited. Still, Apple has one major advantage: It knows what it wants to be. Apple TV isn't trying to be Netflix. It's trying to be the place where you go for a handful of very good shows — and increasingly, a handful of live sports, too.