This week Apple hit Apple TV Plus subscribers with a surprise price hike that saw subscription costs leap from $9.99 to $12.99 in the US, disappointing fans of one of the best streaming services around.
The 30% increase is effective immediately for new subscribers, while existing ones have until their next billing cycle. So current subscribers have a minute to decide if they want to continue paying for the service now that it costs roughly $3 more a month.
