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T3
Technology
Rik Henderson

Apple TV+ could be the next streaming service to introduce ads

Apple
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Quick Summary

Apple has employed an ex-NBCUniversal advertising executing in a senior role, leading some to believe it's another step towards a new ad-supported tier for Apple TV+.

The service may therefore choose to follow rivals in offering a cheaper plan that includes commercials before or during programmes.

Apple TV+ is among a handful of TV and movie streaming services that charge just the one subscription free, but that could be set to change.

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