Get all your news in one place.
100's of premium titles.
One app.
Start reading
iMore
iMore
Technology
James Bentley

Apple turns Las Vegas Sphere into world's largest cat bubble backpack to celebrate one of its biggest movies of 2024 — Henry Caville and Bryce Dallas Howard star in Aryglle debuting February 2

Argylle on Las Vegas Sphere.

The Las Vegas Sphere has been used for some strange things, including an Xbox load-up screen and a huge basketball but Apple may have just won the strangest advertisement yet with a cat.

Overnight, Apple Original Films revealed it had rented out the outside of the Las Vegas Sphere to make it look like a cat bubble backpack. This was done to advertise Argylle, Apple Original Films and Universal Pictures’ next major movie. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.