Apple sought to pitch the latest generation of iPhones as machines built around artificial intelligence as its biggest product event of the year, as the tech giant seeks a dominant position in the aggressive race around the technology.
The company claimed iPhone 16, the smartphone’s new model, had been designed “from the ground up” for its “Apple Intelligence” range of AI features, which include the ability to generate and edit text to fit certain tones, as well as use the device’s camera to recognize real-world objects.
