Apple has already demonstrated its interest in using its own hardware to improve on live coverage of sports, but talking at the Autosport Business Exchange London, Jim DeLorenzo, Apple’s global head of sports, has teased that the company could potentially be looking at doing the same thing for Formula 1.
Apple will take over the 2026 broadcast rights for the United States after proven performance in sports broadcasting, and will be leveraging everything the company has to offer to enhance the current offering.
