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The Economic Times
The Economic Times

Apple to launch 'Upgrade' device leasing program to spur sales

Apple is launching a device leasing program called 'Apple ​Upgrade' on July 28 ​in the U.S. to boost sales, Bloomberg News ​reported on Tuesday, citing people with knowledge of the matter.

The new service arrives as Apple has raised prices on its iPads, MacBooks and ‌other devices except ⁠the ⁠iPhone, no longer able to shield customers from surging memory and storage ​chip costs driven by the AI industry's data-center buildout.

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