John Ternus, Apple’s new CEO, helmed the company’s annual showcase of new iPhones and other products on Wednesday. It was the first time the public saw the warm and unpretentious demeanor of the executive, who is filling the shoes of Tim Cook and his predecessor, Steve Jobs, at the $4.5tn tech giant.
The event kicked off with a video montage of characters describing the best way to start a movie, from a getaway scene to a closeup of woman revealing her true identity, before the well-known voice of Cook piped in.
