Just as the rumors predicted, Apple’s "surprise and shine" fall event is officially slated for Wednesday, September 9 at 10:00 a.m. PT / 1:00 p.m. ET. If that sounds slightly unusual, it's because the company has historically favored Tuesdays. However, with the date falling right after Labor Day, pushing it back a day makes complete sense.
Regardless, anticipation is running high for what Apple will reveal at the Steve Jobs Theater in Cupertino. While there's plenty of buzz surrounding flagship models like the iPhone 18 Pro and iPhone 18 Pro Max, they may be eclipsed by the debut of Apple’s first foldable: the iPhone Ultra.
