Apple Inc. (NASDAQ:AAPL) Store customers in Paris, Berlin and London were recently hit with an interesting guerrilla marketing campaign that displayed advertising on the phones in the store. The strategy revolved around automatizing a trend that is popular among Gen Z but largely unknown to older generations and allows for sending messages locally without using the internet.
What Happened: Refurbished devices vendor Back Market developed a bot that sends a purpose-built advertising website to all the Apple devices in the vicinity that allow an airdrop from everyone and not just contacts, according to a Monday MacRumors report. This bot, running on an iPhone, was then placed near Apple stores in Paris, Berlin and London showing advertisements on the screen of both Apple's displayed devices and its customers.
