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Benzinga
Benzinga
Entertainment
Chris Katje

Apple Spent Billions To Get Soccer, But You Can't Pay Them To Take This Content

LIV Golf Golf Soccer Tiger Woods AppleTV PGA Tour Rory McIlroy Barstool Sports Comcast ESPN

The old adage for media companies is “content is king,” and the world of streaming platforms has put sports media rights in focus.

Live sports continue to generate huge viewership and command premium advertising dollars, but one league was rejected by a major streaming platform.

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